Superbowl springsteen torrent

Bruce Springsteen is encouraging Americans to meet "in the middle" during a Super Bowl LV ad for Jeep — his first-ever appearance in a commercial.

The iconic musician, known as "The Boss," stars in and narrates the scenic two-minute ad, which features far more Americana and landscape than Jeeps.

Both models are predecessors to the brand's current Wrangler SUV. During "The Middle," Springsteen talks about a chapel located in the center of the country called U.

Center Chapel in Lebanon, Kansas. He uses the extremely small chapel as the basis to talk about the country needing to "meet here, in the middle" before the ad ends with "To the ReUnited States of America. Between red and blue. Between servant and citizen. Between our freedom and our fear," Springsteen says. And as for freedom, it's not the property of just the fortunate few; it belongs to us all.

The ad is reminiscent of past Super Bowl ads from Olivier Francois, chief marketing officer of Jeep's parent company, Stellantis formerly Fiat Chrysler. Specifically, a Super Bowl commercial called "Farmer" that featured the voice of iconic radio broadcaster Paul Harvey and another semi-political ad starring Clint Eastwood called "It's Halftime in America" in Both were scenic, pro-country ads featuring few actual vehicles.

This is our language. Once Springsteen got on board with Jeep. It was shot on location just one week before Super Bowl Sunday. While Jeep offered to let Springsteen film his scenes in his New Jersey hometown then edit in footage filmed at the Kansas church, the singer wanted to go to Kansas.

He was very, very, very active with the editing and the process. He knew what he wanted, and he got what he wanted. By Victoria Miller. Updated Feb 7, at pm. A timeless CJ-5 takes us on a journey to the U. Center Chapel in Kansas in search of common ground. We have spanned deserts and… TZ.

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